

Amazon has announced Alexa Custom Assistant, a new solution that lets device makers and service providers create intelligent assistants tailored to their brand.
The Alexa Custom Assistant is built directly on Alexa technology, providing companies access to world class, always-improving voice AI technology, customized with unique wake word, voice, skills, and capabilities. The brand’s assistant also seamlessly coexists and cooperates with Alexa, providing customers the benefits of an intelligent assistant that is their product and services expert, while Alexa provides the familiar experiences they already know and love. The Alexa Custom Assistant reduces the cost and complexity of building intelligent assistants into automobiles, consumer electronics, mobile applications, smart properties, video games, and a variety of other digital experiences.
The first company to implement Alexa Custom Assistant is Fiat Chrysler Automobiles. FCA has already begun the planning process for the development of an FCA-branded intelligent assistant for select automobiles.
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